Dr. Boothe Advertising Blog

Utilizing the familiar shape of a stop sign, but wrong color is just enough to catch the eye of the viewer, but the underlying message is important too. The stop sign is an obstacle, a delay in life. But changing the color to green symbolizes the progress provided by Lasik - vision correction without glasses.

Dr booth has performed the Intra Lasik procedure for many of the Dallas Cowboys players, and is the official Ophthalmologist of the Dallas Cowboys Football team.

This ad was created to highlight the choice between the free gadgets and gimmicks offered along with the Lasik procedure by other practices, verses the years of experience of Dr Boothe. Specifically, it points out that the money you save will allow you to buy what you want.

We created these three dr boothe online banners for nbc’s dallas olympics website. They worked out really well and we tried to focus on how much better you might be able to see the game after you get lasik from dr boothe. I feel that we gave these a very classy look and looked really good against the red and white of the website. While creating these banners for dr boothe, we found that it is very difficult to find affordable images of adults performing olympic sports. Another difficulty we ran into while creating these dr william boothe banners, was the very small file size that was required. In the end, I think we pulled it off and this ad worked out very well for dr boothe.

In this ad we tried to give the reader a “carefree” sensation with the photography and headline. The goal was to de-stress the reader a little and make them feel comfortable with dr boothe. Having done so many intralasik surgeries, dr william boothe is one dallas lasik surgeon who knows a thing or two about lasik. And with the financing available, you can get world-class lasik experience from dr boothe and not worry about paying for all of it right away. Infact, with the $0 down and 0% interest for 2 years, you can enjoy your dallas lasik from dr boothe for a nice amount of time without paying.

One subject that is not included in this ad, but will be included in many future ads, is that patients with cataracts should consider dr boothe for their lens replacements. dr william boothe offers the restor and rezoom premium multifocal lenses to his patients. In dr boothe’s opinion, these lenses are far better than crystalens and that crystalens is no better than a monofocal medicare lens at a premium lens price.

Also, I mentioned this last post, but dr boothe has a new website now. In my opinion it is way better than the previous website and we update it rather regularly. please visit it and see for your self. http://www.boothelasercenter.com

We recently redesigned Dr Boothe’s website. This is where our team really got to show off our skills with ajax, flash, and css. Or in non web-geek terms, we got to give dr boothe’s website a much newer look and feel. In addition, we were able to update some of the content on the website and even add some new pages about the allegretto wavelight laser and the multifocal rezoom lens.

I feel that dr boothe’s website really needed a redo, and I am very pleased with the new website. We really made the usability better in this version. Now you can get to almost all of the pages with a single click and the graphics all have the current logo and current pictures of dr boothe.

At Boothe Eye Care & Laser Center, we hear many stories about waking up to an alarm clock for the very first time. Imagine waking up every single day to the sound of a glowing blur and wondering what time it is. Or maybe you don’t need to imagine it, because this is life for you. Well, this ad was targeted at those who want to wake up to clarity. Those who want to know what time it is when that loud buzz pulls them from their sleep. We wanted to spread the message that Dr William Boothe might be able to help them see better.

I like this ad, because this is the time when people with contacts and glasses are most reminded that they can not see well. I’ve even had one person tell me that after lasik, they woke up to a clear alarm clock and, for a split second, thought they still had their contacts in. I hear alarm clock stories from lasik patients all the time, but it never really loses its power.

So if you live in Dallas and are considering lasik, then consider Dr William Boothe. He is the most experienced intralasik surgeon in the world, might be able to help you see that alarm clock more clearly in the morning.

We sent out this mailer explaining how everyone’s eyes are different and how Dr William Boothe can customize your dallas lasik to your eyes. It explains that Dr William Boothe now has 6 lasik lasers, including the new allegretto wavelight eye-q, and how he can customize which laser your lasik is performed with. Dr William Boothe feels that it is an advantage to have many lasers on-site for the patients convenience.

since we were focusing on how peoples eyes are different, we thought it would be an excellent idea to do an image of an eye made from many images of eyes. I feel like this is a good image for the ad, and made the ad very fun to create. It really is amazing all the lasik technology that dr william boothe invests in. I feel that he really does want the very best for each and every patient he sees.

For one, Dallas is no Seattle, but we do enjoy our daily latte. What most Dallas people don’t realize is that for less than cost of a morning latte, they can afford lasik from the most experienced intralasik surgeon in the world, Dr William Boothe. This is pretty much what this ad tries to sell to the public.

One thing I have noticed while working for dr william boothe, is that many people don’t believe he is actually the most experienced intralasik surgeon in the world. With the grand selling points used today, it makes it difficult to figure out what is really truth. Take Coke’s new tag line that goes something like, “the most delicious liquid known to man.” How do you even quantify that?

So how is Dr William Boothe different? Well, for starters, he IS the most experienced intralasik surgeon in the world. Proof can be found on his website in the form of letters from the company that sells the IntraLase Laser. Another myth about Dr William Boothe, is that he does not perform all of his surgeries. Well, this is a flat out lie. Dr William Boothe sees every patient before surgery and performs every surgery himself.

Working on Dr William Boothe’s creative advertising, it is my job to really get the message out there about Dr William Boothe’s lasik experience. The fact that we have the most experienced intralasik surgeon in the world practicing lasik in dallas is really a great thing for people who live in dallas and are considering lasik surgery.

The purpose of this ad was to bring out the fact that Dr Boothe is the world’s most experienced IntraLASIK surgeon in the world. We looked through various pictures of globes for the top picture, and found that this picture fit rather nicely. We really wanted to express a Dr Boothe’s vast knowledge of lasik and the eye in general. I also feel this globe has a good experience and aged look to it with the brown seas, and helps relate that Dr Boothe really knows what he is doing.