Dr. Boothe Advertising Blog

This is one of our latest ads, which ran in local magazines in the Dallas area. As iPhones are getting more and more popular, we wanted to incorporate one of these devices into the ad and align the Boothe Laser Center with modern, design-driven ideas. After all, a Lasik surgery by Dr. Boothe is a process that is deisgned to match the personal sight conditions of each patients, using some of the most advanced laser eye technologies available today. We also offer $1400 off Lasik procedures, which has brought people to the Boothe Laser Center who were looking for better prices they can afford in the current economical environment.

This print ad was made to highlight the fact that Boothe Eye Care and Laser Center has high standards of safety, accuracy and long lasting results. By using a well-known concept of a coin flip to determine the chances of an action, we thought that the message would be clear and approachable. In recent yers technological advances such as the Intralase system allow surgeons to minimize problems and overall acheive better results in laser eye surgery treatments. We wanted to broadcast that message and assure the public that by working with Dr. William Boothe who is did more cases that any other Lasik doctor in the U.S., they will be getting high quality results.

Dr. Boothe’s creative team designed an ad that focuses on the problems people encounter while using contact lenses. It has been proved that Lasik is safer than long tem use of contact lenses, especially when one takes into account potential complications and infections that can occur while using lenses. Graphically, putting Dr. William Boothe and a contact lens in a boxing ring helped us to draw attention to the ad. We worked on one of the doctor’s pictures and added red gloves that match the overall concept. In the end, we received good responses about the ad.

This ad for Dr Boothe was aired during the summer. The basic idea here is that loosing a contact lens is sometimes more than a simple matter of inconvenience. Especially for more active individuals who could find themselves in a serious situation. The IntraLASIK procedure could be a life saver!

This ad focuses on the fact that many people wish they could get rid of their glasses or contacts.
The magic lamp imagery connects the granting of three wishes to the fact that now it is possible for this wish to come true… Thanks to the genie, Dr Boothe!

Utilizing the familiar shape of a stop sign, but wrong color is just enough to catch the eye of the viewer, but the underlying message is important too. The stop sign is an obstacle, a delay in life. But changing the color to green symbolizes the progress provided by Lasik - vision correction without glasses.

Dr booth has performed the Intra Lasik procedure for many of the Dallas Cowboys players, and is the official Ophthalmologist of the Dallas Cowboys Football team.

This ad was created to highlight the choice between the free gadgets and gimmicks offered along with the Lasik procedure by other practices, verses the years of experience of Dr Boothe. Specifically, it points out that the money you save will allow you to buy what you want.

We created these three dr boothe online banners for nbc’s dallas olympics website. They worked out really well and we tried to focus on how much better you might be able to see the game after you get lasik from dr boothe. I feel that we gave these a very classy look and looked really good against the red and white of the website. While creating these banners for dr boothe, we found that it is very difficult to find affordable images of adults performing olympic sports. Another difficulty we ran into while creating these dr william boothe banners, was the very small file size that was required. In the end, I think we pulled it off and this ad worked out very well for dr boothe.

In this ad we tried to give the reader a “carefree” sensation with the photography and headline. The goal was to de-stress the reader a little and make them feel comfortable with dr boothe. Having done so many intralasik surgeries, dr william boothe is one dallas lasik surgeon who knows a thing or two about lasik. And with the financing available, you can get world-class lasik experience from dr boothe and not worry about paying for all of it right away. Infact, with the $0 down and 0% interest for 2 years, you can enjoy your dallas lasik from dr boothe for a nice amount of time without paying.

One subject that is not included in this ad, but will be included in many future ads, is that patients with cataracts should consider dr boothe for their lens replacements. dr william boothe offers the restor and rezoom premium multifocal lenses to his patients. In dr boothe’s opinion, these lenses are far better than crystalens and that crystalens is no better than a monofocal medicare lens at a premium lens price.

Also, I mentioned this last post, but dr boothe has a new website now. In my opinion it is way better than the previous website and we update it rather regularly. please visit it and see for your self. http://www.boothelasercenter.com