This is one of our latest ads, which ran in local magazines in the Dallas area. As iPhones are getting more and more popular, we wanted to incorporate one of these devices into the ad and align the Boothe Laser Center with modern, design-driven ideas. After all, a Lasik surgery by Dr. Boothe is a process that is deisgned to match the personal sight conditions of each patients, using some of the most advanced laser eye technologies available today. We also offer $1400 off Lasik procedures, which has brought people to the Boothe Laser Center who were looking for better prices they can afford in the current economical environment.

This print ad was made to highlight the fact that Boothe Eye Care and Laser Center has high standards of safety, accuracy and long lasting results. By using a well-known concept of a coin flip to determine the chances of an action, we thought that the message would be clear and approachable. In recent yers technological advances such as the Intralase system allow surgeons to minimize problems and overall acheive better results in laser eye surgery treatments. We wanted to broadcast that message and assure the public that by working with Dr. William Boothe who is did more cases that any other Lasik doctor in the U.S., they will be getting high quality results.

Dr. Boothe’s creative team designed an ad that focuses on the problems people encounter while using contact lenses. It has been proved that Lasik is safer than long tem use of contact lenses, especially when one takes into account potential complications and infections that can occur while using lenses. Graphically, putting Dr. William Boothe and a contact lens in a boxing ring helped us to draw attention to the ad. We worked on one of the doctor’s pictures and added red gloves that match the overall concept. In the end, we received good responses about the ad.

This ad for Dr Boothe was aired during the summer. The basic idea here is that loosing a contact lens is sometimes more than a simple matter of inconvenience. Especially for more active individuals who could find themselves in a serious situation. The IntraLASIK procedure could be a life saver!

This ad focuses on the fact that many people wish they could get rid of their glasses or contacts.
The magic lamp imagery connects the granting of three wishes to the fact that now it is possible for this wish to come true… Thanks to the genie, Dr Boothe!

Utilizing the familiar shape of a stop sign, but wrong color is just enough to catch the eye of the viewer, but the underlying message is important too. The stop sign is an obstacle, a delay in life. But changing the color to green symbolizes the progress provided by Lasik - vision correction without glasses.

Dr booth has performed the Intra Lasik procedure for many of the Dallas Cowboys players, and is the official Ophthalmologist of the Dallas Cowboys Football team.

This ad was created to highlight the choice between the free gadgets and gimmicks offered along with the Lasik procedure by other practices, verses the years of experience of Dr Boothe. Specifically, it points out that the money you save will allow you to buy what you want.

We created these three dr boothe online banners for nbc’s dallas olympics website. They worked out really well and we tried to focus on how much better you might be able to see the game after you get lasik from dr boothe. I feel that we gave these a very classy look and looked really good against the red and white of the website. While creating these banners for dr boothe, we found that it is very difficult to find affordable images of adults performing olympic sports. Another difficulty we ran into while creating these dr william boothe banners, was the very small file size that was required. In the end, I think we pulled it off and this ad worked out very well for dr boothe.

In this ad we tried to give the reader a “carefree” sensation with the photography and headline. The goal was to de-stress the reader a little and make them feel comfortable with dr boothe. Having done so many intralasik surgeries, dr william boothe is one dallas lasik surgeon who knows a thing or two about lasik. And with the financing available, you can get world-class lasik experience from dr boothe and not worry about paying for all of it right away. Infact, with the $0 down and 0% interest for 2 years, you can enjoy your dallas lasik from dr boothe for a nice amount of time without paying.

One subject that is not included in this ad, but will be included in many future ads, is that patients with cataracts should consider dr boothe for their lens replacements. dr william boothe offers the restor and rezoom premium multifocal lenses to his patients. In dr boothe’s opinion, these lenses are far better than crystalens and that crystalens is no better than a monofocal medicare lens at a premium lens price.

Also, I mentioned this last post, but dr boothe has a new website now. In my opinion it is way better than the previous website and we update it rather regularly. please visit it and see for your self. http://www.boothelasercenter.com

We recently redesigned Dr Boothe’s website. This is where our team really got to show off our skills with ajax, flash, and css. Or in non web-geek terms, we got to give dr boothe’s website a much newer look and feel. In addition, we were able to update some of the content on the website and even add some new pages about the allegretto wavelight laser and the multifocal rezoom lens.

I feel that dr boothe’s website really needed a redo, and I am very pleased with the new website. We really made the usability better in this version. Now you can get to almost all of the pages with a single click and the graphics all have the current logo and current pictures of dr boothe.

At Boothe Eye Care & Laser Center, we hear many stories about waking up to an alarm clock for the very first time. Imagine waking up every single day to the sound of a glowing blur and wondering what time it is. Or maybe you don’t need to imagine it, because this is life for you. Well, this ad was targeted at those who want to wake up to clarity. Those who want to know what time it is when that loud buzz pulls them from their sleep. We wanted to spread the message that Dr William Boothe might be able to help them see better.

I like this ad, because this is the time when people with contacts and glasses are most reminded that they can not see well. I’ve even had one person tell me that after lasik, they woke up to a clear alarm clock and, for a split second, thought they still had their contacts in. I hear alarm clock stories from lasik patients all the time, but it never really loses its power.

So if you live in Dallas and are considering lasik, then consider Dr William Boothe. He is the most experienced intralasik surgeon in the world, might be able to help you see that alarm clock more clearly in the morning.

We sent out this mailer explaining how everyone’s eyes are different and how Dr William Boothe can customize your dallas lasik to your eyes. It explains that Dr William Boothe now has 6 lasik lasers, including the new allegretto wavelight eye-q, and how he can customize which laser your lasik is performed with. Dr William Boothe feels that it is an advantage to have many lasers on-site for the patients convenience.

since we were focusing on how peoples eyes are different, we thought it would be an excellent idea to do an image of an eye made from many images of eyes. I feel like this is a good image for the ad, and made the ad very fun to create. It really is amazing all the lasik technology that dr william boothe invests in. I feel that he really does want the very best for each and every patient he sees.

For one, Dallas is no Seattle, but we do enjoy our daily latte. What most Dallas people don’t realize is that for less than cost of a morning latte, they can afford lasik from the most experienced intralasik surgeon in the world, Dr William Boothe. This is pretty much what this ad tries to sell to the public.

One thing I have noticed while working for dr william boothe, is that many people don’t believe he is actually the most experienced intralasik surgeon in the world. With the grand selling points used today, it makes it difficult to figure out what is really truth. Take Coke’s new tag line that goes something like, “the most delicious liquid known to man.” How do you even quantify that?

So how is Dr William Boothe different? Well, for starters, he IS the most experienced intralasik surgeon in the world. Proof can be found on his website in the form of letters from the company that sells the IntraLase Laser. Another myth about Dr William Boothe, is that he does not perform all of his surgeries. Well, this is a flat out lie. Dr William Boothe sees every patient before surgery and performs every surgery himself.

Working on Dr William Boothe’s creative advertising, it is my job to really get the message out there about Dr William Boothe’s lasik experience. The fact that we have the most experienced intralasik surgeon in the world practicing lasik in dallas is really a great thing for people who live in dallas and are considering lasik surgery.

The purpose of this ad was to bring out the fact that Dr Boothe is the world’s most experienced IntraLASIK surgeon in the world. We looked through various pictures of globes for the top picture, and found that this picture fit rather nicely. We really wanted to express a Dr Boothe’s vast knowledge of lasik and the eye in general. I also feel this globe has a good experience and aged look to it with the brown seas, and helps relate that Dr Boothe really knows what he is doing.

If you have ever put contact lenses in your eyes, then you have probably at one point or another experienced burning contact lenses. We thought this was a humorous and eye catching way to illustrate that feeling. This was a print ad we created for Dr William Boothe, a dallas lasik surgeon who has done more intralasik procedures than anyone in the world.

Creating this lasik ad for dr boothe was a bit of a challenge. We wanted to illustrate the burning feeling of contacts without making it scary for possible dallas lasik patients. In the end, I am very pleased with how this dr boothe ad turned out.

This is a dallas lasik TV ad that was created for Dr William Boothe with the main purpose of educating people about the recent nasa approval of custom intralasik. AMO had released a press release article about the approval of custom intralasik by NASA and the Air Force. This ad was taking the information from the AMO pr article and getting it out to the public.

Creating this TV commercial was very fun. It’s amazing how hard it is to find good space footage when you need it, and how easy it is to find when you don’t need it.

This piece of Dr Boothe advertising was mailed to teachers. This was our way of giving teachers a little personalized attention for all the work they put into the children of dallas. This was a really fun piece to create, and working with the chalk effects gave it a nice feel. The Dr William Boothe logo was converted to fit the whole chalk theme as well, and I feel it came out rather nicely. I also like how the back has a picture of a ruler and asks if you can only see a foot in front of you.

The purpose of this Mailer was to create awareness of NASA’s approval of custom intralasik and to help people feel a little more comfortable with the safety of lasik. In my opinion, NASA has very strict guidelines for acceptance as an astronaut and having custom intralasik approved really says alot about the surgery. Dr William Boothe, a dallas lasik surgeon, is the most experienced when it comes to IntraLASIK and I believe this is because he saw increased safety in this procedure. I feel that, while this ad does not scream lasik, it does get across the message of approval. I feel this ad brings a little more peace of mind to the public. I also feel the photography is rather eye catching and stands out in the mail.

Since Dr William Boothe is getting close to that 100,000th procedure he decided to run a little promotion in celebration of it. He wanted to offer the patient who got the 100,000th lasik procedure a cruise trip for two. So we created this four page ad for Dr William Boothe. The Dr William Boothe ad ran on the front and back cover page of quick and the front and back inside covers of the same newspaper. What better way to enjoy your lasik, than to enjoy a cruise.

It’s of my opinion that this really shows how the patient is number one to dr william boothe. The trip’s estimated value is more than the cost a lasik surgery in dallas from dr william boothe and made for a fun ad to create.

We created this ad for Dr William Boothe, to go in the Dallas Cowboys magazine. Dr Boothe has done lasik on several Dallas Cowboys and their family members, so we had many options to choose from. We decided to go with a shot of Jason Witten because Dr Boothe had done lasik on his wife.

We created this ad for dr william boothe in an effort to really illustrate how frustrating it can be when you have trouble seeing. Something as simple as missing a putt from a few feet away can really turn golf from a game of relaxation into a game of anger. While dr boothe can’t guarantee that he will make your golf game better, it is of my opinion that he could help.

I think that what really sells this ad is the picture. Our graphic artist really did a great job creating this dr boothe ad for the Dallas Morning News.

Text version:
As we celebrate our independence as a nation, you can also celebrate your independence from glasses and contacts. For a little over one dollar per day you can have custom IntraLASIK from Dr. Boothe, the most experienced IntraLASIK surgeon in the world. Dr. Boothe meets with every patient before surgery and performs each surgery himself. Ask about zero percent financing for two years. Call 214 328 0444 for a free consultation.

DR. BOOTHE - GENERAL INFORMATION

For those of you who have not heard of Dr. William Boothe before, here is a short introduction, that should be helpful, especially if you are considering undergoing a Laser Vision Correction surgery. Dr. Boothe is one of the world’s leading Lasik surgeons. He has performed more than 99,000 procedures and was recognized by IntraLasik as their number one doctor worldwide, in terms of number of procedures done with their laser system.

Based in Plano, Taxas, Boothe Eye Care & Laser Center mainly serves patients from the metropolitan area of Dallas. Dr. Boothe is known for the personal patient care and his attention to details. He was voted as “Consumer’s Choice” in 2006, 2007 and 2008. His office is equipped with the latest Lasik technologies, including Customized WaveFront and AcrySof ReSTOR IOL. For more information on these procedures and to schedule a free consultation, pleae visit our main website www.boothelasercenter.com.

Advertising

Over the years, Dr. Boothe has created hunderds of newspaper and televised ads. Usually, he collaborates with graphic designers, photographers, and video producers to create ads that are relevant, inspiring, informative and sometimes humorous. Dr. Boothe decided to set up a blog that will include old and new ads, hoping that with time it will become an extensive database of ads, all of which available to the public. You are encouraged to look at the different ads and follow the growth & development of Boothe Eye Care & Laser Center.