Archives for: July 2008

Contact Lenses Burn

07/21/08 | by dr boothe eye care [mail] | Categories: Announcements [A], General, Print
contact lenses burn

If you have ever put contact lenses in your eyes, then you have probably at one point or another experienced burning contact lenses. We thought this was a humorous and eye catching way to illustrate that feeling. This was a print ad we created for Dr William Boothe, a dallas lasik surgeon who has done more intralasik procedures than anyone in the world.

Creating this lasik ad for dr boothe was a bit of a challenge. We wanted to illustrate the burning feeling of contacts without making it scary for possible dallas lasik patients. In the end, I am very pleased with how this dr boothe ad turned out.

Nasa Approved Custom IntraLASIK

07/17/08 | by dr boothe eye care [mail] | Categories: Announcements [A], General, TV

This is a dallas lasik TV ad that was created for Dr William Boothe with the main purpose of educating people about the recent nasa approval of custom intralasik. AMO had released a press release article about the approval of custom intralasik by NASA and the Air Force. This ad was taking the information from the AMO pr article and getting it out to the public.

Creating this TV commercial was very fun. It’s amazing how hard it is to find good space footage when you need it, and how easy it is to find when you don’t need it.

Dr William Boothe - Teacher Mailer Dallas Lasik

07/16/08 | by dr boothe eye care [mail] | Categories: Announcements [A], General, Print

This piece of Dr Boothe advertising was mailed to teachers. This was our way of giving teachers a little personalized attention for all the work they put into the children of dallas. This was a really fun piece to create, and working with the chalk effects gave it a nice feel. The Dr William Boothe logo was converted to fit the whole chalk theme as well, and I feel it came out rather nicely. I also like how the back has a picture of a ruler and asks if you can only see a foot in front of you.

Dr William Boothe - Dallas Lasik Mailer

07/15/08 | by dr boothe eye care [mail] | Categories: Announcements [A], General, Print
dallas lasik dr william boothe mailer

The purpose of this Mailer was to create awareness of NASA’s approval of custom intralasik and to help people feel a little more comfortable with the safety of lasik. In my opinion, NASA has very strict guidelines for acceptance as an astronaut and having custom intralasik approved really says alot about the surgery. Dr William Boothe, a dallas lasik surgeon, is the most experienced when it comes to IntraLASIK and I believe this is because he saw increased safety in this procedure. I feel that, while this ad does not scream lasik, it does get across the message of approval. I feel this ad brings a little more peace of mind to the public. I also feel the photography is rather eye catching and stands out in the mail.

Dr Boothe is Cruising to 100,000 Lasik Procedures

07/08/08 | by dr boothe eye care [mail] | Categories: Announcements [A], News, Print

Dr Boothe cruising to 100000 lasik procedures

Since Dr William Boothe is getting close to that 100,000th procedure he decided to run a little promotion in celebration of it. He wanted to offer the patient who got the 100,000th lasik procedure a cruise trip for two. So we created this four page ad for Dr William Boothe. The Dr William Boothe ad ran on the front and back cover page of quick and the front and back inside covers of the same newspaper. What better way to enjoy your lasik, than to enjoy a cruise.

It’s of my opinion that this really shows how the patient is number one to dr william boothe. The trip’s estimated value is more than the cost a lasik surgery in dallas from dr william boothe and made for a fun ad to create.

Dallas Cowboys Ad - Dr William Boothe

07/07/08 | by dr boothe eye care [mail] | Categories: News, Print
Dr William Boothe Dallas Cowboys Lasik Ad

We created this ad for Dr William Boothe, to go in the Dallas Cowboys magazine. Dr Boothe has done lasik on several Dallas Cowboys and their family members, so we had many options to choose from. We decided to go with a shot of Jason Witten because Dr Boothe had done lasik on his wife.

Losing your focus - DMN Dr Boothe Ad

07/03/08 | by dr boothe eye care [mail] | Categories: News, Print

dr boothe dallas morning news ad - losing your focus

We created this ad for dr william boothe in an effort to really illustrate how frustrating it can be when you have trouble seeing. Something as simple as missing a putt from a few feet away can really turn golf from a game of relaxation into a game of anger. While dr boothe can’t guarantee that he will make your golf game better, it is of my opinion that he could help.

I think that what really sells this ad is the picture. Our graphic artist really did a great job creating this dr boothe ad for the Dallas Morning News.

Dr. Boothe Advertising Blog

For advertisers and patients alike, we gathered a unique collection of printed ads and TV commercials which were created over the years for Dr William Boothe and the Boothe Eye Care and Laser Center. Be sure to sign up for our RSS feed to get a first look at new Dr. Boothe ads!

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