Dr. Boothe’s creative team designed an ad that focuses on the problems people encounter while using contact lenses. It has been proved that Lasik is safer than long tem use of contact lenses, especially when one takes into account potential complications and infections that can occur while using lenses. Graphically, putting Dr. William Boothe and a contact lens in a boxing ring helped us to draw attention to the ad. We worked on one of the doctor’s pictures and added red gloves that match the overall concept. In the end, we received good responses about the ad.

This ad for Dr Boothe was aired during the summer. The basic idea here is that loosing a contact lens is sometimes more than a simple matter of inconvenience. Especially for more active individuals who could find themselves in a serious situation. The IntraLASIK procedure could be a life saver!