The Boothe Laser Center’s “Laser Light Show Ad” was created to compare and contrast the use of lasers in specific environments…creating interest. It’s simple. Some lasers are used for “light shows” and some are used for correcting eye sight. It’s amazing how one tool can be so versatile. The goal was to educate, surprise and finally delight our audience with a HUGE discount. (Dr William Boothe gave us a great offer to work with… 50% off!) The interesting, high contrast visual ties the two laser concepts together in a way that was not been seen before. The headline/tagline combo was designed to quickly spark interest so the reader will be drawn in to the copy and offer. At The Boothe Eye Care and Laser Center we have the latest technology, the most experienced dallas IntraLASIK surgeon in the world and a comforting price guarantee.

The Boothe Eye Care’s “Laser Gun Ad” was created with a nostalgic nod to science fiction movies of the 1950’s in mind – a time when laser technology was in it’s infancy. The goal was to create interest, educate and captivate the viewer with an iconic, unusual visual backed by quick, precise copy. Plus, Dr. Boothe gave us a great offer to work with… 50% off! The headline/tagline combo not only made sense, but tied the old and the new together in a way that hasn’t been seen before, creating interest and retention. At The Boothe Eye Care and Laser Center we have the latest technology, the most experienced LASIK surgeon in the world and a comforting price guarantee.