
The Boothe Eye Care’s “Laser Gun Ad” was created with a nostalgic nod to science fiction movies of the 1950’s in mind – a time when laser technology was in it’s infancy. The goal was to create interest, educate and captivate the viewer with an iconic, unusual visual backed by quick, precise copy. Plus, Dr. Boothe gave us a great offer to work with… 50% off! The headline/tagline combo not only made sense, but tied the old and the new together in a way that hasn’t been seen before, creating interest and retention. At The Boothe Eye Care and Laser Center we have the latest technology, the most experienced LASIK surgeon in the world and a comforting price guarantee.
For advertisers and patients alike, we gathered a unique collection of printed ads and TV commercials which were created over the years for Dr William Boothe and the Boothe Eye Care and Laser Center. Be sure to sign up for our RSS feed to get a first look at new Dr. Boothe ads!
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