Category: General

Dr Boothe - 2008 Olympics web banners

09/05/08 | by admin [mail] | Categories: Announcements [A], General, Web

We created these three dr boothe online banners for nbc’s dallas olympics website. They worked out really well and we tried to focus on how much better you might be able to see the game after you get lasik from dr boothe. I feel that we gave these a very classy look and looked really good against the red and white of the website. While creating these banners for dr boothe, we found that it is very difficult to find affordable images of adults performing olympic sports. Another difficulty we ran into while creating these dr william boothe banners, was the very small file size that was required. In the end, I think we pulled it off and this ad worked out very well for dr boothe.

Dr Boothe Website - Boothe Laser Center Redesign

09/02/08 | by admin [mail] | Categories: Announcements [A], General, Web

We recently redesigned Dr Boothe’s website. This is where our team really got to show off our skills with ajax, flash, and css. Or in non web-geek terms, we got to give dr boothe’s website a much newer look and feel. In addition, we were able to update some of the content on the website and even add some new pages about the allegretto wavelight laser and the multifocal rezoom lens.

I feel that dr boothe’s website really needed a redo, and I am very pleased with the new website. We really made the usability better in this version. Now you can get to almost all of the pages with a single click and the graphics all have the current logo and current pictures of dr boothe.

Wake Up to better Vision from Dr William Boothe

08/26/08 | by admin [mail] | Categories: Announcements [A], General, Print
Dr William Boothe DMN ad

At Boothe Eye Care & Laser Center, we hear many stories about waking up to an alarm clock for the very first time. Imagine waking up every single day to the sound of a glowing blur and wondering what time it is. Or maybe you don’t need to imagine it, because this is life for you. Well, this ad was targeted at those who want to wake up to clarity. Those who want to know what time it is when that loud buzz pulls them from their sleep. We wanted to spread the message that Dr William Boothe might be able to help them see better.

I like this ad, because this is the time when people with contacts and glasses are most reminded that they can not see well. I’ve even had one person tell me that after lasik, they woke up to a clear alarm clock and, for a split second, thought they still had their contacts in. I hear alarm clock stories from lasik patients all the time, but it never really loses its power.

So if you live in Dallas and are considering lasik, then consider Dr William Boothe. He is the most experienced intralasik surgeon in the world, might be able to help you see that alarm clock more clearly in the morning.

Dallas Lasik compaired to a latte

08/22/08 | by admin [mail] | Categories: Announcements [A], General, Print
dr william boothe dallas lasik

For one, Dallas is no Seattle, but we do enjoy our daily latte. What most Dallas people don’t realize is that for less than cost of a morning latte, they can afford lasik from the most experienced intralasik surgeon in the world, Dr William Boothe. This is pretty much what this ad tries to sell to the public.

One thing I have noticed while working for dr william boothe, is that many people don’t believe he is actually the most experienced intralasik surgeon in the world. With the grand selling points used today, it makes it difficult to figure out what is really truth. Take Coke’s new tag line that goes something like, “the most delicious liquid known to man.” How do you even quantify that?

So how is Dr William Boothe different? Well, for starters, he IS the most experienced intralasik surgeon in the world. Proof can be found on his website in the form of letters from the company that sells the IntraLase Laser. Another myth about Dr William Boothe, is that he does not perform all of his surgeries. Well, this is a flat out lie. Dr William Boothe sees every patient before surgery and performs every surgery himself.

Working on Dr William Boothe’s creative advertising, it is my job to really get the message out there about Dr William Boothe’s lasik experience. The fact that we have the most experienced intralasik surgeon in the world practicing lasik in dallas is really a great thing for people who live in dallas and are considering lasik surgery.

Most Experienced IntraLASIK Surgeon In the World Performs Lasik in Dallas

08/06/08 | by admin [mail] | Categories: Announcements [A], General, Print
Dallas Lasik Globe

The purpose of this ad was to bring out the fact that Dr Boothe is the world’s most experienced IntraLASIK surgeon in the world. We looked through various pictures of globes for the top picture, and found that this picture fit rather nicely. We really wanted to express a Dr Boothe’s vast knowledge of lasik and the eye in general. I also feel this globe has a good experience and aged look to it with the brown seas, and helps relate that Dr Boothe really knows what he is doing.

Contact Lenses Burn

07/21/08 | by admin [mail] | Categories: Announcements [A], General, Print
contact lenses burn

If you have ever put contact lenses in your eyes, then you have probably at one point or another experienced burning contact lenses. We thought this was a humorous and eye catching way to illustrate that feeling. This was a print ad we created for Dr William Boothe, a dallas lasik surgeon who has done more intralasik procedures than anyone in the world.

Creating this lasik ad for dr boothe was a bit of a challenge. We wanted to illustrate the burning feeling of contacts without making it scary for possible dallas lasik patients. In the end, I am very pleased with how this dr boothe ad turned out.

Nasa Approved Custom IntraLASIK

07/17/08 | by admin [mail] | Categories: Announcements [A], General, TV

This is a dallas lasik TV ad that was created for Dr William Boothe with the main purpose of educating people about the recent nasa approval of custom intralasik. AMO had released a press release article about the approval of custom intralasik by NASA and the Air Force. This ad was taking the information from the AMO pr article and getting it out to the public.

Creating this TV commercial was very fun. It’s amazing how hard it is to find good space footage when you need it, and how easy it is to find when you don’t need it.

Dr William Boothe - Teacher Mailer Dallas Lasik

07/16/08 | by admin [mail] | Categories: Announcements [A], General, Print

This piece of Dr Boothe advertising was mailed to teachers. This was our way of giving teachers a little personalized attention for all the work they put into the children of dallas. This was a really fun piece to create, and working with the chalk effects gave it a nice feel. The Dr William Boothe logo was converted to fit the whole chalk theme as well, and I feel it came out rather nicely. I also like how the back has a picture of a ruler and asks if you can only see a foot in front of you.

Dr William Boothe - Dallas Lasik Mailer

07/15/08 | by admin [mail] | Categories: Announcements [A], General, Print
dallas lasik dr william boothe mailer

The purpose of this Mailer was to create awareness of NASA’s approval of custom intralasik and to help people feel a little more comfortable with the safety of lasik. In my opinion, NASA has very strict guidelines for acceptance as an astronaut and having custom intralasik approved really says alot about the surgery. Dr William Boothe, a dallas lasik surgeon, is the most experienced when it comes to IntraLASIK and I believe this is because he saw increased safety in this procedure. I feel that, while this ad does not scream lasik, it does get across the message of approval. I feel this ad brings a little more peace of mind to the public. I also feel the photography is rather eye catching and stands out in the mail.

Dr. Boothe Advertising Blog

For advertisers and patients alike, we gathered a unique collection of printed ads and TV commercials which were created over the years for Dr William Boothe and the Boothe Eye Care and Laser Center. Be sure to sign up for our RSS feed to get a first look at new Dr. Boothe ads!

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